Not least is the unique characteristics of its products – the heterogeneity, the perishability, the intangibility, the inseparability of production and consumption and last but not least – the interdependence (i.e. that the products tend to be bought in combination with hospitality).

The products are very similar to tourism managers have to be creative and innovative to ensure the distinctiveness of their products and to differentiate them from rest of the global competition.

Distinctive products can command high prices in the market place. Customer-focus is a critical aspect of this utmost industry and service quality is of paramount importance in the provision of tourism services and the maintenance of competitiveness in the global marketplace.

The increasing use of information and communication technologies in tourism marketing, particularly the Internet and increasingly mobile technologies, places large levels of pressure on managers in this industry to be extremely ‘savvy’ in relation to the exploitation of technology. The proportion of tourism products bought over the Internet in increasing and to succeed in the global marketplace, tourism organisations must adapt their operational practices to respond to this.

This programme in International Tourism Management is designed to enable students to develop concepts and theories relating to international tourism management, stimulate critical thinking and use multi-disciplinary perspectives to transform management problems into opportunities. The design of the course is such that research is integrated through the programme to encourage students to develop an evidence-based approach to reflective practice.

Entry Requirements

• Application form and references (one academic, one work based).
• A first degree in any discipline at 2.2 or above.
• An IELTS score of 6.5 or equivalent.
  Candidates may be interviewed wherever possible.

Semesters 1*

1 Strategic Innovative Marketing Management
2 Strategic Financial Management
3 Managing Human Capital

Semesters 2*

1 Contextualising Tourism Management
2 Tourism Strategy in the Global Marketplace
3 Current Issues

Semester 3*

1 Dissertation

• Upis u radnu knjižicu: ne
• Certifikat: ne
• Uvjerenje: ne
• In-house: ne
• Svjedodžba: ne
• Diploma: ne